Master in Strategic Brand Management

The American University of Paris (AUP) is a premier American liberal arts institution located in the heart of Paris, offering a unique international learning environment. It empowers students to become global citizens through a rigorous curriculum and a diverse, multicultural community.

The MSc in Strategic Brand Management is designed for students who aspire to excel in the dynamic field of brand management. This one-year program combines theoretical foundations in branding and marketing with practical applications, preparing students to manage international brands effectively. Ideal candidates are those who thrive in collaborative environments and seek to develop their strategic thinking and communication skills.

Students will engage in a curriculum that includes core courses in brand theory, marketing strategy, and strategic management. The program also offers electives in areas such as sustainability management and the business of fashion. A key component is the internship or thesis, allowing students to apply their knowledge in real-world settings, enhancing their readiness for the job market.

Graduates of this program can pursue various roles, including Chief Marketing Officer, Brand Consultant, and Advertising Executive. They often find opportunities in multinational corporations, creative agencies, and startups. The skills acquired are transferable across industries, making graduates well-equipped to navigate the evolving landscape of brand management.