Marketing

Founded in 1907 and located in Trois-Rivières, the University of Quebec Trois-Rivières (UQTR) is a compact, multidisciplinary institution that delivers practical, research-informed teaching across arts, sciences, business, health and engineering. Serving roughly 9,000 students and offering about 225 programs, UQTR combines small-class engagement with a wide curriculum so students can tailor study paths and gain hands-on experience within their fields.

The university emphasizes applied learning through internships, co-op placements and community partnerships that connect classroom study to regional industry. Research collaboration is active across laboratories and centers, enabling students to work alongside faculty on projects that address local and global challenges. Campus facilities are modern and supportive, and the bilingual Quebec setting provides international students with an opportunity to improve French or English skills while accessing dedicated student services, language support and orientation programs.

With about 1,500 international students, UQTR offers a welcoming environment for newcomers who value affordable living, strong student support and a balance of academic rigor and practical training. Career services, professional networks in the Mauricie region and pathways to graduate study help graduates transition from study to employment. Prospective students seeking a research-active, community-centered university in a friendly mid-sized Canadian city will find UQTR a strategic and student-friendly choice.

The Marketing program at University of Quebec Trois Rivieres is a Non-degree program for students who want to learn about marketing. It takes one year to complete and is taught in English.

The curriculum covers compulsory courses like Introduction to marketing, Consumer's behavior, and Integrated marketing communication. Students also choose from optional courses such as Organizational management, International marketing, and E-commerce and digital marketing.

After completing this program, students can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, Sales Managers, or Digital Marketing Specialists. They can work in industries like advertising, retail, or consulting.