Persuasive Communication

IESE Business School, located in Barcelona, Spain, is a unique institution that offers international students a values-driven approach to business education. You will find a strong emphasis on ethics, social responsibility, and sustainability, shaping graduates into principled and forward-thinking business professionals. The school's global network and collaborations provide students with a truly global perspective and valuable practical experience.

IESE focuses on business education, with 44 programs available. Specifically, the school covers key areas such as management, entrepreneurship, and leadership. English is the primary language of instruction, helping you to develop a strong command of the language. The programs are designed to help you develop a deep understanding of business principles and practices.

As a student at IESE, you will be based in Barcelona, a city with a rich cultural heritage and a thriving business scene. You will have access to modern facilities and a range of activities, from active student clubs to internships with local companies. The city offers many opportunities for you to gain practical experience and build a network of contacts in the business world. With 1474 students, including 45 international students, you will be part of a diverse and dynamic community.

The Persuasive Communication program at IESE Business School in Barcelona is a non-degree course for students who want to improve their public speaking skills. It's taught in English and can be completed in a few weeks. This program helps students become more confident speakers.

The curriculum focuses on teaching students how to craft and deliver compelling messages. Students learn about speechwriting, presentation skills, and negotiation techniques. They also get to practice their skills through hands-on activities and group work.

After completing this program, students can pursue careers as Public Relations Specialists, Sales Managers, or Marketing Managers. They can work in industries like finance, healthcare, or technology, and for employers such as multinational corporations or non-profit organizations. Students can also use their skills to become successful Entrepreneurs or Consultants.