Bachelor in Product Design Degree Ba

At University of Southampton, the application deadline for the Sep 2027 intake is Aug 31, 2027; the tuition fee is 20,000 GBP per year.

About This Course

Design products people actually need, and make them real. On BA Product Design you’ll create useful, sustainable and meaningful products through studio-led learning at Winchester School of Art, supported by the University of Southampton’s strength in research, innovation and emerging technologies.

You’ll bring together creative thinking, technical skills and cultural awareness to design products and services rooted in real needs. With access to workshops, maker labs and upgraded campus facilities, you’ll prototype and iterate across physical, digital and hybrid design. From furniture and household products to wearables, IoT devices, AI-enabled products, smart connected objects and user experiences.

• use design thinking, user research and human-centred approaches to understand people’s needs
• experiment, make and test materials and manufacturing processes across physical and digital spaces
• explore circular and responsible design, creating innovative design solutions that address global sustainability and climate concerns

Sustainability, inclusion and social impact are central to your design decisions. You will learn to design for diverse users and consider accessibility, ethics and environmental impact as part of your creative process.

The University of Southampton is a research-led university and founding member of the Russell Group, consistently ranked among the top 100 institutions globally. With seven campuses and a diverse community of around 22,000 students, including more than 7,400 international students, Southampton blends high-impact research with strong industry partnerships. The university is known for engineering, oceanography, computer science and health research that influences policy and practice across the UK and beyond.

Academic life at Southampton is shaped by more than 65 subject areas and a focus on practical, research-informed teaching. International students can access a range of scholarships and support services, including merit awards and partnerships with global funding bodies. Career development is embedded in many programs, and the university's strong links with employers and a successful track record of spinouts reflect an entrepreneurial culture that helps students translate ideas into impact.

Southampton the city offers a welcoming coastal setting about 80 minutes from London, with a friendly, walkable campus experience and access to green spaces. On-campus services, student societies and industry connections create a supportive environment for study and personal growth. For prospective international students seeking a research-intensive university with practical opportunities, global networks and a lively coastal city base, Southampton presents a compelling balance of academic excellence and real-world experience.