Bachelor in Public Relations and Advertising

Public Relations and Advertising focuses on how organizations build and manage relationships with audiences through strategic communication and promotional campaigns. Core coursework typically spans advertising design, media planning, brand communication, and public relations practice, complemented by foundational courses in marketing, communication theory, and consumer behavior. Students commonly develop practical skills through campaign projects, case studies, and coursework addressing digital and social media platforms alongside traditional media channels. Career paths include roles in advertising agencies, public relations consultancies, corporate communications, and marketing departments, where graduates apply skills in campaign development, messaging strategy, and stakeholder communication. This bachelor program is 4 years in length and is taught in English at Atılım University in Ankara, Turkey. Instruction in English is intended to prepare students for careers involving international brands and media markets. Ankara's concentration of government, media, and corporate institutions offers relevant context for coursework and practical experience in this discipline.