Bachelor in Public Relations and Advertising

Public Relations and Advertising covers the strategies and communication techniques organizations use to manage their public image and promote products, services, or ideas. Coursework typically includes media planning, campaign design, copywriting, brand communication, and public relations strategy, along with foundational courses in communication theory, marketing, and consumer behavior. Students often work on practical projects such as developing advertising campaigns or public relations plans, and some programs include coursework in digital and social media communication as part of the curriculum. Graduates pursue careers in advertising agencies, corporate communications departments, public relations firms, marketing teams, and media organizations, applying skills in campaign planning, brand strategy, and audience communication. This bachelor program runs for 4 years and is taught in English at Atılım University in Ankara, Turkey. The English-medium format is intended to prepare graduates for work with international clients and media markets. Ankara, as the capital of Turkey, provides access to government institutions, media organizations, and corporate communication departments relevant to this field.