Bachelor in Public Relations

Auckland University of Technology (AUT) is a contemporary New Zealand university located across multiple campuses in Auckland, established as a university in 2000 from a former technical college. AUT combines academic teaching, applied research and strong industry connections to prepare students for global careers. The university is recognized for innovation, interdisciplinary learning and a practical approach that equips graduates with workplace-ready skills.

AUT offers a wide range of undergraduate and postgraduate programs across technology, business, health, creative industries and sciences, supported by modern facilities and research centres. The university places emphasis on entrepreneurship, new technologies and collaborative problem solving, encouraging students to innovate and apply knowledge in real-world projects. AUT’s focus on employability is reflected in strong graduate outcomes and employer engagement.

International students are welcomed into a diverse campus community and benefit from support services, internships and industry partnerships that help launch careers in New Zealand and overseas. With a commitment to preparing adaptable graduates, AUT provides pathways for professional development, practical experience and international exchange. Prospective students should investigate program specifics, scholarship options and visa guidance to make informed application decisions.

The Public Relations major at AUT is designed for students eager to dive into a dynamic career where no two days are the same. This program is ideal for those who thrive in fast-paced environments and seek to make meaningful connections in the industry. Over three years, students will gain practical experience and build a professional network, preparing them for a successful career in public relations.

Throughout the program, students will study essential topics such as reputation management, strategic communication, and social media strategies. The curriculum includes hands-on projects, allowing students to work on real-life PR campaigns through the student-run consultancy, Outside the Square. This practical approach ensures that graduates are well-equipped to navigate the evolving landscape of public relations.

Graduates of the Public Relations major can pursue various roles, including public relations consultant, corporate communications executive, and government communicator. They will find opportunities in diverse sectors such as non-profit organizations, corporate firms, and government agencies. The skills acquired in this program are transferable, opening doors to numerous career pathways in communication and marketing.