Master in RETAIL MANAGEMENT: aree tematiche

Tuition comes to 10,806 EUR per year.

Students who thrive in a sales-oriented environment and seek to build skills in managing retail networks will find that the Retail Management: aree tematiche curriculum covers the particular characteristics of distribution companies. The curriculum is designed to teach students how to manage complex marketing strategies and create memorable customer experiences in both large retail chains and specialized monomarkets.

This master's programme focuses on the in-store marketing and trade marketing processes that are essential for efficient retail management, and it utilizes real-world exercises, labs, and internships to reinforce learning.

Students will develop skills in:

• store design and management,
• customer behavior and consumption patterns,
• effective communication in retail environments,
• and the intricacies of e-commerce and social retailing.