Master in Retail Management: thematic areas

For Master in Retail Management: thematic areas, tuition fees are 10,806 EUR per year.

The Retail Management: thematic areas programme features a signature internship at partner companies and institutions, such as those within the IULM network. You will learn how to develop and integrate skills necessary to manage sales networks effectively, including critical monitoring of complex marketing levers at points of sale. You will delve into the specific characteristics of distribution companies, large multinational groups, and specialized single-brand sales networks. The curriculum focuses on in-store marketing, point of sale design, and trade marketing, all of which are essential for creating memorable shopping experiences and managing relationships with large distribution groups.