Master in SALES AND CUSTOMER EXPERIENCE MANAGEMENT: aree tematiche

At Libera Università di lingue e comunicazione IULM-MI, tuition fees are 10,806 EUR per year.

The second year of this master features a module on Retail Performance e Management Omnicanale, integrating physical stores, e-commerce, and digital platforms for a seamless customer experience. Students learn to design and manage sales processes and customer relationships throughout the entire customer journey, ensuring that every touchpoint is effective, measurable, and aligned with the brand's promise. They will also study in-store marketing, trade marketing, and the analysis of online conversations and behavior data. Practical skills are honed through exercises, labs, and real-world case studies, providing a well-rounded education.

The programme's curriculum emphasizes the development of tools and techniques for retail and sales management, focusing on enhancing the overall customer experience. Students will explore the logistics of in-store and online retail operations, as well as the strategies for effective customer engagement across multiple channels. By the end of the programme, graduates will be proficient in using data to analyze customer behaviors and inform business decisions, making them highly valuable in the competitive retail and sales management landscapes.