PhD in Smart Digital Marketing And Consumer Behaviour Prediction Using Machine Learning And AI (PhD)

Tuition fees for PhD Smart Digital Marketing And Consumer Behaviour Prediction Using Machine Learning And AI are 17,900 GBP per year. The application deadline for the Sep 2027 intake is Aug 31, 2027.

Students with programming skills and a keen interest in practical problem-solving will thrive in the PhD in Smart Digital Marketing and Consumer Behaviour Prediction Using Machine Learning and AI, supervised by Dr Mohamed Bader-El-Den, Dr Alaa Mohaseb, and David Henderson (CTO Fresh Relevance). This project, based in the School of Computing, focuses on machine learning, data mining, and big data, with a specific emphasis on consumer behaviour analysis and prediction. The research will build on existing collaborations with Fresh Relevance, a leading digital marketing company, and will involve developing new computational intelligence and machine learning methods to optimize digital marketing and online business operations. You will be able to work on the development of novel ML methods, such as the Price Affinity Predictor, an ML model developed to predict the price level that is likely to appeal to each new website visitor, allowing for the automatic customisation of landing pages to show consumers the most relevant products.

The project is designed to expand on this direction, with topics including ML for digital strategy optimization, recommender systems, computational intelligence for consumer segmentation, neural networks for consumer behaviour prediction, and purchase prediction. The collaboration between the University of Portsmouth (UoP) and Fresh Relevance has already resulted in several novel ML methods for consumer behaviour prediction. Your project will expand on this direction, potentially defining new methods in one or multiple specified topics based on the guidance of the supervisory team.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.