Bachelor in Sports Management

Tuition comes to 12,450 CHF per year. The application deadline for the Sep 2027 intake is Aug 31, 2027.

How do we translate the raw passion of global athletics into sustainable business operations? The sports industry operates at the intersection of high-stakes entertainment, complex logistics, and massive commercial investment. This specialization within the Bachelor of International Management programme addresses this challenge by equipping students with the organizational, communicative, and analytical tools required to lead in the modern sports landscape.

Students engage with the practical realities of governing federations, professional sports clubs, and large-scale event management. Rather than focusing solely on theory, the curriculum bridges the gap between executive planning and daily operational execution.

Distinctive Learning Experience

• Multicampus Mobility: Students enjoy the unique flexibility to transfer between Geneva, Barcelona, and Madrid campuses to experience different European sports markets.
• Industry-Focused Skillset: The programme emphasizes essential competencies including sports marketing, merchandising, strategic business planning, and the logistical coordination of major sporting events.
• Professional Integration: With a focus on career readiness, the school provides dedicated support for internships and entrepreneurial ventures, ensuring graduates are prepared for roles ranging from Athletic Director to Public Relations Representative.