Bachelor in Sports Management

Week by week you will attend large-group lectures, smaller workshops and tutorials, and spend around 20 hours on independent study. You will develop leadership and coaching skills, analyse sport and e-sports marketing, and work on a research project that applies the methods you have learned. Residential trips abroad and visits to major sport venues, such as Commonwealth Games sites and St George's Park, will give you practical insight into the global sports business. The course also includes industry-approved assessments, a mix of coursework and practical assessment, and access to UCB’s Human Performance Centre, gym and sports injury clinics.

The top-up degree is aimed at students who already hold an HND or foundation degree in sports-related subjects and wish to upgrade to a full BA (Hons). It builds on your existing knowledge, strengthening your personal leadership, project management and marketing expertise for the sport sector.

You also become a CIMSPA student member on enrolment.

University College Birmingham, established in 1957 and located in the vibrant city of Birmingham, is a professionally oriented institution with a strong focus on applied learning and employability. Hosting around 7,500 students, including approximately 1,400 from outside the UK, the college is known for practical courses in business, hospitality, engineering and the creative industries that prepare graduates for immediate entry into the workforce.

Teaching at University College Birmingham emphasizes industry relevance, hands-on projects and close links with employers. Small class sizes and career-focused modules support skill development from day one, while staff with professional experience provide mentoring and guidance. Students benefit from city-centered placements, enterprise initiatives and opportunities to gain professional qualifications alongside academic study.

International students will find tailored support for admissions, English language development and transition to student life in the UK. Central Birmingham offers extensive cultural and transport connections, affordable accommodation options and diverse internship possibilities across the West Midlands. The college also provides careers services, student wellbeing resources and practical advice on visas and part-time work, helping learners move confidently from study into rewarding careers.