Master in Strategic Communication

Tuition fees are 10,806 EUR per year. Applications for the Sep 2027 intake close on Aug 31, 2027.

Strategic Communication is a master's degree taught in English at Libera Universita di Lingue e Comunicazione IULM in Milano, with a duration of two years. This discipline focuses on how organizations plan and execute communication strategies to achieve specific goals, whether related to reputation, public perception, or organizational objectives. Typical subjects include communication theory, public relations, corporate communication, and media relations, which cover how organizations interact with journalists and media outlets to shape public narratives. Students commonly study reputation management and crisis communication, learning how organizations respond to challenges that threaten their public image, as well as the planning and evaluation of communication campaigns designed to reach specific audiences. Coursework often addresses digital and social media communication, given their growing importance in how organizations reach stakeholders, along with the ethical and regulatory considerations relevant to public communication. Internal communication, which addresses how organizations communicate with their own employees and stakeholders, is also commonly part of this field of study, alongside the study of organizational culture and how it shapes communication practices. Because strategic communication is used across sectors, students may study its application in corporate, political, nonprofit, and institutional contexts, developing a flexible skill set applicable to many types of organizations. Graduates from this discipline pursue careers in corporate communication departments, public relations agencies, media and press offices, government and institutional communication roles, and nonprofit organizations that rely on strategic messaging to advance their missions. Some continue into further academic study in communication or a related field. Milano, home to a significant concentration of media, communication, and creative industries, offers a relevant setting for this program. Delivered in English, it prepares graduates for communication careers with an international scope.