Master in Tourism and recreation

Tourism and recreation is a master's degree program at Uniwersytet WSB Merito Poznan, listed in Warszawa, Poland, running two years and taught in English, with yearly tuition of 2750 EUR. Delivered as the Event and Business Tourism Manager programme, it focuses on the MICE sector, covering meetings, incentives, conferences, and exhibitions. Students gain expertise in event marketing, event organization, and management, learning how to develop event concepts and bring them to life, alongside skills for organizing recreational and sporting events, negotiating costs with subcontractors, securing sponsorships, and managing the details of business meetings and travel. The programme is designed to prepare graduates for careers as event managers, marketing or event agency directors, sports and recreation event organizers, sports managers, or MICE organizers. Coursework covers event budget management, the legal aspects of mass events, crisis management, and international business negotiations, with courses such as International Business Negotiations taught in English to help students build a global outlook and access international opportunities. Event and business tourism management as a field combines elements of marketing, logistics, and hospitality management, focused on organizing meetings, conferences, and large-scale events for corporate and public clients. Graduates of programmes in this field commonly work for event agencies, conference and exhibition centres, corporate marketing departments, and destination management companies, applying skills in budgeting, negotiation, and crisis management developed throughout their studies. The two-year, English-taught structure of this programme allows an international cohort of students to specialize directly in the MICE sector.