Bachelor in Turismo Y Marketing

Turismo Y Marketing is a bachelor's degree combining tourism studies with marketing. Tourism programmes examine the structure of the travel and hospitality industry, destination management, cultural and heritage tourism, and the economics of leisure, while also addressing sustainability in an industry known for its environmental footprint. Marketing adds training in consumer behaviour, market research, brand strategy, digital marketing, and communications, skills that are in high demand across the hospitality and travel sectors as competition for visitor attention intensifies. Graduates of tourism and marketing programmes work in hotel groups, travel agencies, destination marketing organisations, online travel platforms, and tourism consulting. The marketing component broadens career options into roles in other consumer-facing industries where the ability to analyse audiences and design campaigns is valued. This bachelor's programme runs for approximately 5.2 years and is delivered in Spanish at Rey Juan Carlos University, Aranjuez campus, Spain.