Bachelor in BA Honours Marketing with Psychology with Foundation Year

Tuition is 18,000 GBP per year.

For students who are fascinated by the intersection of human behavior and commercial strategy, this programme provides a deep dive into the psychological drivers behind consumer decisions. You will learn to move beyond basic marketing tactics to craft evidence-based campaigns that truly resonate with audiences, blending creative flair with a rigorous, scientific understanding of what makes people tick.

This course is built for those who want to stand out in a competitive global market. By integrating psychology into your marketing practice, you will develop a sophisticated toolkit covering customer research, brand development, and strategic communication. You will be part of a vibrant, award-winning business hub, collaborating with entrepreneurs and industry experts to solve real-world problems.

Applied Learning for Real-World Impact

The curriculum emphasizes hands-on experience, ensuring you leave with more than just a degree. Through live consultancy projects, industry-led challenges, and the option for a year-long work placement, you will build a professional portfolio that demonstrates your capability to top employers. You will gain the confidence to influence, negotiate, and lead, preparing you for successful careers in content design, marketing strategy, and consumer insights.

Sheffield Hallam University, established in 1843 and based in Sheffield, is a large modern university serving around 31,000 students, including approximately 3,100 international learners. The university is known for applied teaching, industry-aligned courses and strong professional links across disciplines from business and health to engineering and the creative industries. Students benefit from modern facilities, well-equipped labs and specialist studios tailored to career-focused learning.

The campus ethos emphasizes employability: placements, work-based projects and employer partnerships are embedded across many programs, helping students gain practical experience and build professional networks. Academic staff work closely with industry and regional employers on applied research and innovation, creating pathways into internships and graduate roles. Dedicated student support services assist with academic skills, careers advice and wellbeing.

Sheffield itself is a friendly, affordable student city with good transport links to the north of England and easy access to green spaces and cultural venues. International students often highlight the city’s welcoming community, active student societies and opportunities to balance study with outdoor activities. For those seeking a practical, career-oriented university experience in the UK, Sheffield Hallam offers strong employer engagement, supportive services and an accessible urban lifestyle.