Bachelor in Advertising & Brand Design (BA)

Advertising & Brand Design at SRH University Berlin is a seven-semester Bachelor of Arts programme that combines strategic communication with hands-on creative practice. Coursework spans empirical research, brand planning, and innovation strategies alongside visual, verbal, and audiovisual production — so graduates leave with both analytical foundations and portfolio-ready work. Projects throughout the programme are based on actual client briefings contributed by advertising agencies, commercial enterprises, and cultural or social organisations, which means students engage with real briefs rather than simulated scenarios. Faculty hold active industry roles, bringing current professional practice into the classroom. The curriculum moves from foundational design and communication science in the first two semesters through advertising strategies, copywriting, brand design, and market research in the middle semesters. A dedicated internship or study-abroad period in the fifth semester offers practical experience outside the university before students return for advanced specialisation and portfolio development. The programme accepts two intakes per year, starting in April and October, and runs across seven semesters in total. Graduates are prepared to work in advertising agencies, in marketing and advertising departments at commercial companies, and in media and cultural organisations. Postgraduate and Master's pathways are also accessible after completing the degree. SRH University delivers this programme at its Berlin campus.