Master in Ai Marketing Analytics Elective

For Master in Ai Marketing Analytics Elective, tuition fees are 750 EUR per year.

This elective programme, integrated into the Porto Business School Marketing Management postgraduate curriculum, provides a concentrated 15-hour deep dive into the transformative intersection of artificial intelligence and data-driven marketing. It is designed for professionals aiming to move beyond theoretical knowledge to practical application, equipping them with the analytical rigor necessary to harness AI tools in modern marketing environments.

Key Learning Outcomes

• Master the fundamental concepts of AI and marketing analytics to inform strategic decision-making.
• Gain hands-on familiarity with essential AI-driven marketing technologies.
• Develop the critical ability to translate complex data variables into actionable marketing insights.
• Strengthen leadership and team-based communication skills within high-tech marketing contexts.

By blending theory with the practical demands of the industry, this course ensures that participants can effectively lead data-informed marketing initiatives in their respective organizations.