Bachelor in BA (Hons) Marketing Courses

At Northumbria University, tuition fees are 29,347 USD per year, and applications for the Sep 2026 intake are open until Aug 31, 2026.

What is this course?

From clothes and technology, to food and entertainment, the products and services we buy help define our lives. As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.

Why choose this programme?

Our course has been developed in partnership with industry bodies including the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge. You will benefit from a 'double' AACSB accreditation, and the option to carry out a group consultancy project in our Faculty Business Clinic, allowing you to gain practical experience and work on live business briefs.

Who is it for?

This course is for those looking to pursue a career in the dynamic world of global marketing. You will gain a mix of specialist marketing and broad-based business skills, with the opportunity to customize your learning journey through optional modules like digital, fashion, music, or business-to-business marketing.

Northumbria University, based in Newcastle upon Tyne and established in 1992, is a dynamic UK institution known for its industry links and vibrant student community. With about 32,000 students and roughly 3,300 international students, Northumbria offers a cosmopolitan campus experience within a lively northern city. The university’s focus on employability, practical learning and professional partnerships attracts international learners looking for applied courses and pathways into global careers.

Academic programs at Northumbria combine research-informed teaching with placements, industry projects and professional accreditation where applicable. The university offers extensive student support services, including language tuition, career coaching and enterprise initiatives that help international students build skills and networks. Small-group teaching, labs and studio work create active learning environments, while collaborations with business and the public sector provide real-world exposure.

Newcastle’s energetic cultural scene, affordable living and strong transport links enhance student life outside the classroom. Northumbria supports a wide range of clubs, societies and mentoring schemes that help international students settle and engage socially and professionally. Prospective applicants should check course-specific entry requirements, investigate scholarships and contact the international admissions team early to plan visas, accommodation and arrival arrangements. Northumbria is particularly well suited to students seeking practical education, industry engagement and a supportive urban campus experience.