Bachelor in Accounting and Marketing

Ulster University is a public university in the United Kingdom known for applied research, industry partnerships, and a focus on employability. With a diverse range of undergraduate and postgraduate programs across business, engineering, arts, health, and computing, Ulster appeals to students seeking practical education and career-ready skills. SEO keywords like study in the UK, UK universities, and Ulster University help international students discover its academic offerings and campus strengths.

The university emphasises work-integrated learning, professional accreditations, and strong ties to regional industry, providing students with placements, internships, and applied research opportunities. Ulster's program portfolio supports areas such as engineering, cybersecurity, healthcare, and creative arts, aligning academic study with employer needs. Prospective students interested in postgraduate research or vocational pathways will appreciate Ulster's pragmatic approach to higher education and skills development.

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Ulster University’s Bachelor in Accounting and Marketing blends two high‑impact business disciplines, giving you a solid grounding in both financial stewardship and market strategy. Over four years you’ll master core accounting skills—such as double‑entry bookkeeping, financial reporting, and taxation—while simultaneously exploring consumer behaviour, branding, and digital communications. The programme’s flexible structure lets you tailor your pathway to match personal interests, whether you aim for a corporate finance role, a marketing consultancy, or an entrepreneurial venture.

The curriculum is carefully sequenced to build competence step‑by‑step. First‑year modules lay the groundwork in financial accounting, economics, and introductory marketing, complemented by analytics and management fundamentals. In the second and third years you deepen expertise with management accounting, business law, and marketing management, while optional diplomas enhance professional practice and international exposure. Final‑year courses such as International Marketing, Digital Strategy, and Marketing Metrics sharpen your ability to analyse global markets and leverage data‑driven insights.

Graduates emerge with a versatile skill set prized by employers across industry, commerce, and the public sector. You’ll be equipped to interpret financial statements, devise marketing campaigns, and drive strategic decisions in fast‑changing environments. The programme also fosters entrepreneurial confidence, preparing you to launch new ventures or innovate within existing organisations. Tuition is £19,698.19 per year, and the course is taught in English on Ulster’s Magee campus, offering a vibrant, supportive community for international students.