Bachelor in Digital Marketing

Tuition fees are 17,710 GBP per year. Applications for the Sep 2027 intake close on Jun 30, 2027.

The Bachelor in Digital Marketing at Birmingham City University is a 2-year degree program that teaches you about real-world digital marketing and advertising. You will learn from industry professionals and university staff, gaining practical knowledge and insight into the latest marketing trends and technologies.

The curriculum includes modules on digital marketing, brand development, research methodologies, and collaborative practice. You will learn how to plan and execute digital marketing campaigns, conduct market research, and develop content marketing strategies. You will also work on a major project, applying your skills and knowledge to a real-world marketing challenge.

With a degree in Digital Marketing, you can pursue careers like Digital Marketing Manager, Marketing Consultant, Brand Manager, Social Media Manager, or Market Research Analyst. You can work in marketing agencies, corporate companies, or start your own business, helping to develop and implement effective digital marketing strategies.

Birmingham City University, based in the heart of Birmingham, England, blends a long heritage with a modern approach to higher education. Established in its current form in 1992 but tracing roots back to the 19th century, the university serves a large and diverse student body across arts, business, computing, engineering, health and social sciences. Its campus life reflects the city’s cultural energy, making it a stimulating place for international students seeking both academic rigor and urban experiences.

The university is known for strong industry links and practice-led teaching that help students develop workplace-ready skills. With more than a hundred programs, students benefit from placements, live projects and partnerships with local and global employers. Research and creative practice are woven into teaching, so learners gain hands-on opportunities alongside academic study, supported by career services, employability workshops and networks that boost transitions into professional roles.

For prospective international students, Birmingham City University offers practical support including orientation services, accommodation advice and tailored English language help. The city’s transport links and affordable living options make it straightforward to settle in, while campus societies and multicultural events help newcomers build social and professional networks. Consider programs with placement components if you value experiential learning; early engagement with career teams will help you make the most of the university’s industry connections.