Bachelor Business Administration Concentrations

At University of New York in Prague, tuition fees are 6,000 EUR per year; the application deadline for the Sep 2027 intake is Aug 31, 2027.

Graduates of the Bachelor in Business Administration programme move into diverse professional roles including business analysts, marketing specialists, HR coordinators, startup founders, and financial analysts. By integrating a core business foundation with specialized pathways, students emerge with a distinct professional profile that appeals to employers in sectors ranging from fashion and sports management to data analytics and behavioral economics.

Customized Professional Pathways

The programme is designed for students who want to build a broad business toolkit while developing deep, career-relevant expertise in a specific functional area. Rather than choosing between disparate programmes, you follow a unified curriculum that allows for specialization through focused elective packages. This structure ensures you gain the analytical, leadership, and operational skills necessary to navigate modern, global business environments.

Key differentiators include:

• Applied Learning: A curriculum that emphasizes real-world application, such as the Sports Management concentration's partnership with the Czech Olympic Team.
• Strategic Flexibility: Students delay their concentration choice until after completing core foundation courses, allowing for more informed career decisions.
• Modern Specializations: Options range from traditional disciplines like Finance and HR to emerging fields like Behavioral Economics and Data Analytics.

The University of New York in Prague offers an intimate, internationally oriented learning environment in the heart of Czechia’s capital. Founded in 1998, the university enrolls roughly 800 students and emphasizes small class sizes and personalized instruction across its focused program menu. Based in Prague, students benefit from a historic and cosmopolitan setting with easy access to European cultural and professional networks.

Programs are intentionally limited to maintain concentration on quality delivery and direct student-faculty engagement, with a curriculum that blends liberal arts foundations and professional preparation. International students find efficient support through targeted orientation, academic advising, and career guidance geared to navigating both local and international opportunities. The university’s compact scale encourages collaboration, student leadership, and quick integration into campus life.

Career and internship pathways are supported through city connections and alumni networks, helping students translate academic experience into practical outcomes. Prospective international applicants should assemble transcripts, proof of English language ability, and a clear academic plan. Choosing this university suits students who prefer a cohesive, community-focused education in a major European capital with strong cultural and professional possibilities.