Bachelor in Marketing

Applications for the Sep 2027 intake are due by Feb 1, 2027, while tuition fees for Bachelor in Marketing are 32,120 CAD per year.

The Bachelor in Marketing at Concordia University Montreal is a degree program for students who want to learn about consumer behavior and develop effective marketing strategies. This 4-year program is taught in English and helps students understand the art of persuasion. Students gain skills in marketing research, branding, and campaign management.

The curriculum includes core business courses, marketing principles, and specialized courses like consumer behavior and marketing strategy. Students learn about market research, target markets, and communication channels. They also develop skills in data analysis, market segmentation, and campaign implementation. The program includes electives and a capstone project to apply knowledge and skills.

Graduates can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Digital Marketing Specialists. They can work in industries like advertising, retail, or finance, and for employers like marketing agencies, consumer goods companies, or financial institutions. With a strong foundation in marketing, students can succeed in various roles and industries.

Concordia University Montreal, located in the heart of Montreal, Canada, offers a unique blend of academic excellence and cultural diversity. You'll find many advantages to studying here, including its strong research focus, innovative approach, and commitment to sustainability. As a student, you'll be part of a large and diverse community of 46,811 students, with 9,999 international students from around the world.

Concordia has 248 programs available, covering fields such as engineering, business, and medicine. Specifically, the university focuses on community health, global literacy, water security, environmental impact, and sustainable infrastructure design. You'll have the opportunity to learn from experienced faculty and contribute to relevant research projects. English is the primary language of instruction, but you'll also be immersed in a bilingual city where French is widely spoken.

As a student at Concordia, you'll be based in the vibrant and multicultural city of Montreal, with its rich history, cultural events, and exciting activities. You'll have access to modern facilities, including libraries, labs, and student spaces. The university's commitment to sustainability and community engagement provides opportunities for you to get involved in local initiatives and make a positive impact. With its unique blend of academic rigor, cultural diversity, and community focus, Concordia University Montreal offers a distinct and enriching experience for international students like you.