Bachelor in Marketing (Diploma)

For Bachelor in Marketing (Diploma), tuition fees are 20,000 CAD per year.

Effective marketing requires a balance of analytical insight and creative strategy—a challenge that this diploma program addresses through a blend of academic theory and practical application. Designed for students who want to bridge the gap between business concepts and real-world consumer behavior, the curriculum explores the mechanics of customer relations, advertising, and market research.

Professional Integration

The program distinguishes itself by embedding professional development directly into the learning experience:

• Co-operative Education: Students can alternate academic semesters with paid, full-time work, building a professional network before graduation.
• Business Internship: Gain hands-on exposure to junior management and marketing tasks in a live business environment.
• Practical Simulations: Move beyond the textbook with case studies and simulated business exercises that mirror contemporary workplace demands.

Graduates are well-positioned for entry-level roles in retail, finance, and industrial sales, while those looking to advance further benefit from seamless transfer pathways into the Douglas College Bachelor of Business Administration in Marketing.