Bachelor in Digital Marketing Communications & Analytics

Tuition is Save up to $5,000 on international tuition with an entrance scholarship when starting a new program plus receive an application fee credit..

At Studio 67, Seneca’s internal marketing agency, you will move beyond textbooks to collaborate with real clients, applying your skills to live marketing and media projects. This two-year Digital Marketing Communications & Analytics graduate certificate program is designed to bridge the gap between creative strategy and technical performance in Canada’s fast-paced digital economy.

You will cultivate a versatile toolkit that balances high-level marketing theory with the technical precision required for modern analytics. The curriculum is built to ensure you can oversee the full lifecycle of a campaign—from initial ideation and content creation to data-driven evaluation. Whether you are mastering AI-powered software or developing strategic plans that account for sustainability and inclusive design, the program focuses on practical application.

Professional Integration

• Accreditation: Recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.
• Mandatory Work Term: Gain a minimum of 420 hours of professional experience in a field-relevant role, supported by Seneca’s career coaching and industry-partnered capstone projects.
• Hybrid Flexibility: Designed for modern professionals, the program utilizes Seneca’s flexible learning environments, allowing you to engage with content through a combination of in-person labs and digital collaboration.

This program is specifically tailored for those looking to pivot into or advance within specialized roles such as social media strategist, digital analyst, or content manager, ensuring you graduate with a portfolio that reflects both your creativity and your analytical rigor.