Bachelor in Business Administration - Marketing

Northern Kentucky University (NKU), founded in 1968 and located in Highland Heights, provides a broad range of undergraduate, graduate and professional programs with an emphasis on applied learning and workforce readiness. The university’s curriculum blends theoretical foundations with internships, cooperative education and hands-on projects designed to prepare students for immediate contribution to their fields.

NKU serves about 14,000 students and welcomes a meaningful international cohort of roughly 615 students, which contributes to a vibrant campus community. With more than 214 programs across disciplines, students benefit from dedicated faculty who prioritize mentorship, small-group learning and practical experience. Campus facilities and student organizations support experiential learning, research and civic engagement.

International applicants will find supportive services for transition, advising and career development, as well as links to local employers for internships and placements. NKU’s collaborative environment encourages innovation, critical thinking and transferable skills that employers seek. For students looking for a welcoming university with diverse programming and strong ties to regional industry, NKU offers robust academic options and clear pathways to professional success.

The Bachelor in Business Administration - Marketing is a 4-year degree for students who want to develop analytical, financial, communication, and problem-solving skills to succeed in the marketing field. This program is for high school graduates who want to pursue a career in marketing.

The curriculum covers marketing tools, research methods, and strategic decision-making, with an emphasis on understanding consumer behavior. Students will learn how to design, manage, and coordinate effective promotions in the digital age. The program includes 100% online coursework, allowing students to complete their degree while working.

Graduates of this program can pursue careers as Marketing Managers, Market Research Analysts, Brand Managers, Advertising Managers, and Public Relations Specialists. They can work in various industries, including advertising, public relations, and marketing research firms.