Bachelor in Advertising (Chinese-taught)

Qingdao University of Science and Technology, founded in 1950 and based in Qingdao, is a multidisciplinary institution with a pronounced emphasis on engineering, chemical technology and applied sciences. QUST has expanded across multiple campuses and offers a wide range of undergraduate and postgraduate programs, supported by a strong research portfolio that includes national engineering laboratories, key provincial centers and collaborations with industry. The university has developed a reputation for practical talent cultivation and industry-university-research cooperation.

QUST supports internationalization through partnerships with over 100 universities worldwide and offers joint programs such as Sino-foreign cooperative colleges and dual training schemes. The university houses extensive facilities, a large library collection and research platforms that attract faculty with national honors and expertise. International students can access single-room accommodation equipped with essentials like heating, TV and internet, and benefit from dedicated support for academic and daily life.

Students at QUST gain opportunities to engage with applied research projects, technology transfer initiatives and entrepreneurship programs that have produced several spin-off companies. Career services, internship links and industry partnerships enhance employability in engineering, materials, chemical industries and related fields. Prospective international applicants should review program specializations, explore research groups aligned with their interests and prepare documentation for admission and visa procedures well in advance.

The Bachelor in Advertising at Qingdao University of Science & Technology is a Chinese-taught program for students who want to learn about the creative and strategic aspects of advertising. This 4-year Bachelor degree helps students develop a strong foundation in Chinese language and culture, as well as the principles of advertising and marketing. The program's main advantages include its focus on practical skills and its location in Qingdao, a major city in China with a thriving advertising industry.

The curriculum covers subjects like advertising theory, marketing research, and media planning, with a focus on hands-on projects and case studies. Students will develop skills in creative writing, visual design, and campaign planning, as well as learn about the latest trends and technologies in the advertising industry. The program also includes courses on Chinese language and culture, helping international students adapt to life in China and understand the local advertising market.

Graduates of the Bachelor in Advertising can pursue careers as advertising account managers, marketing coordinators, social media specialists, or creative directors in industries like media, entertainment, or e-commerce. They can work for companies like advertising agencies, media outlets, or marketing firms, applying their knowledge of advertising and marketing to help businesses reach their target audiences and achieve their goals.