Bachelor in Marketing (Online)

California Baptist University, founded in 1950 and situated in Riverside, California, is a comprehensive institution that integrates rigorous academics with faith-based values. With a broad mix of undergraduate and graduate programs across business, engineering, health sciences, education and the liberal arts, CBU emphasizes holistic development—cultivating intellectual, spiritual and professional growth in a closely connected campus community.

Academic programs at CBU focus on practical learning, preparing students for careers through internships, applied projects and faculty mentorship. The university’s commitment to character formation and service complements technical preparation, helping graduates develop leadership skills and a sense of social responsibility. Research, clinical experiences and industry partnerships further strengthen students’ readiness for the workplace while supporting regional needs.

International students at CBU find a supportive environment with orientation services, English-language resources and advising to navigate academics and life in the U.S. Campus life includes active student organizations, community service opportunities and athletic programs that promote engagement and belonging. For students seeking a values-driven education with strong professional preparation and personal support, California Baptist University offers a balanced and welcoming option.

The Bachelor in Marketing is a 2-year online program for students who want to pursue a career in marketing. This Bachelor degree helps students develop a strong foundation in marketing principles and practices. The program is taught in English and is available to students who have completed high school.

The curriculum includes subjects such as market research, advertising, and brand management. Students learn how to analyze market trends, develop marketing campaigns, and work with teams to achieve marketing goals. The program also includes hands-on components that help students prepare for their future careers.

Graduates of this program can pursue careers as marketing managers, brand managers, or market research analysts. They can work in companies, advertising agencies, or non-profit organizations. Some specific job titles for graduates include marketing coordinator, social media manager, and sales representative.