Bachelor in Marketing

Bentley University, founded in 1917 and located in Waltham, Massachusetts, is a specialist institution that blends business education with technology and the liberal arts. Serving just over 5,000 students, including a substantial international cohort, Bentley is recognized for integrating data analytics, information systems and ethical leadership into a business curriculum. The university emphasizes applied learning, cross-disciplinary study and preparation for global careers in finance, consulting, technology and management.

Student experience at Bentley centers on experiential projects, internships and strong employer engagement. The campus offers career services, industry partnerships and a robust alumni network that supports internship placement and professional development. Class sizes encourage faculty access and team-based coursework, while student organizations and competitions give practical experience in entrepreneurship, finance and digital innovation.

For international students aiming for a career in business or tech-enabled industries, Bentley provides an education focused on practical skills, analytics and real-world problem solving. The university’s employer connections, emphasis on internships and centralized career support help graduates transition into competitive roles worldwide. Bentley is well suited to students who want a business-focused degree enriched by technology, interdisciplinary learning and direct pathways to industry experience.

The Bachelor in Marketing at Bentley University is a degree for students who want to work in marketing and develop strategic planning skills. This 4-year program allows students to work with marketing departments at well-known brands and gain resume-building experience. Students learn the basics of marketing, including advertising and promotion, analytics, and social media strategy.

The curriculum includes hands-on components, such as supporting marketing research and strategic planning efforts for global organizations. Students work alongside corporate partners to launch campaigns and develop their skills. They also learn about product development, market research, and more.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Market Research Analysts, or Social Media Managers. They can work in various industries, including finance, retail, or technology, for employers like Procter & Gamble, Coca-Cola, or Google.