Bachelor in Marketing

The University of Maryland, College Park is a large, research-intensive public university that combines rigorous academics with abundant opportunities for internships and industry collaboration. Located near Washington, D.C., UMD offers diverse undergraduate and graduate programs across fields such as engineering, business, public policy, arts and sciences. The campus fosters innovation through interdisciplinary research centers and strong ties to government and private-sector partners.

UMD supports international students with comprehensive services that include orientation, academic advising, career counseling and language assistance. Students can engage in cutting-edge research alongside faculty, participate in student organizations and access a wide range of experiential learning options. The university’s emphasis on entrepreneurship, sustainability and technology provides practical pathways to professional development and real-world impact.

Proximity to the nation’s capital expands internship and networking possibilities, while active student life and numerous clubs help build community. UMD’s combination of academic excellence, research opportunities and strategic location makes it an attractive choice for students seeking a rigorous education with strong career prospects and global connections.

The Bachelor in Marketing program at University of Maryland, College Park is for students who want to learn about promoting products and services. It's a 4-year degree that helps students develop strong marketing skills.

The curriculum includes subjects like market research, advertising, and brand management. Students will learn how to analyze consumer behavior and come up with effective marketing campaigns. They will also work on projects that help them develop creative and analytical skills.

Graduates of this program can become marketing managers, brand managers, or social media managers. They can work in industries like retail, entertainment, or finance for companies like Nike or Facebook.