Bachelor in Public Relations

California Baptist University, founded in 1950 and situated in Riverside, California, is a comprehensive institution that integrates rigorous academics with faith-based values. With a broad mix of undergraduate and graduate programs across business, engineering, health sciences, education and the liberal arts, CBU emphasizes holistic development—cultivating intellectual, spiritual and professional growth in a closely connected campus community.

Academic programs at CBU focus on practical learning, preparing students for careers through internships, applied projects and faculty mentorship. The university’s commitment to character formation and service complements technical preparation, helping graduates develop leadership skills and a sense of social responsibility. Research, clinical experiences and industry partnerships further strengthen students’ readiness for the workplace while supporting regional needs.

International students at CBU find a supportive environment with orientation services, English-language resources and advising to navigate academics and life in the U.S. Campus life includes active student organizations, community service opportunities and athletic programs that promote engagement and belonging. For students seeking a values-driven education with strong professional preparation and personal support, California Baptist University offers a balanced and welcoming option.

The Bachelor in Public Relations at California Baptist University is a degree program for students who want to develop and maintain an organization's public image. This 4-year program teaches students how to communicate effectively and build relationships with the public. Students learn about social media strategies, media relations, and crisis communications.

The curriculum includes courses on writing, event planning, and marketing campaigns, with a focus on ethics and branding. Students learn how to craft social media posts, write press releases, and manage organizational crises. They also develop skills in media relations and public relations writing.

Graduates can pursue careers as Public Relations Specialists, Social Media Managers, Crisis Communications Managers, Event Planners, or Corporate Communications Specialists. They can work in non-profit organizations, corporations, government agencies, or media companies, helping to build and maintain a positive public image.