Bachelor in Business Administration – Marketing

Tuition is Tuition fees for international students are subject to change and are based on the program and delivery format. Additional fees apply for the optional co-op stream..

At the center of your learning is Studio 67, Seneca’s student-run agency, where you will transition from classroom theory to active collaboration, designing, pitching, and executing real-world marketing campaigns for actual clients. This three-year advanced diploma bridges the gap between academic study and professional practice, equipping you with the agility to navigate modern marketing landscapes—from digital media buying to brand management.

Integrated Professional Development

The curriculum emphasizes a blend of creative strategy and rigorous analytics, preparing you to build and sustain customer loyalty in competitive markets. Throughout the program, you will engage with:

• Problem-based learning and immersive case study analysis.
• Participation in the Ontario Colleges’ Marketing Competition (OCMC).
• An optional co-op stream that provides direct industry exposure through paid work terms.
• Accelerated pathways to the Chartered Marketer (CM) designation, recognized by the Canadian Marketing Association.

Whether you are analyzing consumer behavior or managing digital content, the program is designed to foster critical thinking and leadership skills. By graduation, you possess a robust portfolio and the practical expertise to step into roles ranging from marketing coordinator to brand manager, all backed by the lifelong career support of Seneca Works.