Bachelor in Marketing (Bachelor)

For Bachelor in Marketing (Bachelor), tuition is International student tuition fees are available on the college's fee schedule page..

Combine rigorous theory with the pragmatic demands of the modern workplace through a degree that mandates 500 hours of Canadian work experience as a graduation requirement. This Bachelor of Business Administration in Marketing is built for students who want to bridge the gap between academic research and industry application, utilizing hands-on training with specialized business software throughout the curriculum.

You will move from foundational business and marketing principles in your first two years into a focused, industry-aligned concentration. The programme is designed with flexibility at its core, offering multiple entry points for high school graduates, transfer students, and working professionals alike. Whether through the optional Co-operative Education programme—which allows you to earn while you learn—or the embedded Business Internship component, you are encouraged to build a professional network before you ever cross the graduation stage.

Distinctive Industry Integration

Beyond standard classroom learning, the programme stands out for its high level of industry engagement. Students have the unique opportunity to pursue specialized concentrations—such as Trades Marketing or Digital Marketing & Communications Management—and can even stack a second concentration in areas like Data Analytics or International Business, tailoring their degree to the specific 8,200+ marketing and advertising roles projected for the B.C. market over the coming decade.