Bachelor in BTS - Services - Négociation et digitalisation de la Relation Client - en apprentissage

BTS — Négociation et digitalisation de la Relation Client, en apprentissage (Services) at CFA — Charente Business School is a two-year higher technician certificate taught in French via an apprenticeship route, beginning in September in Cognac, France. Customer relations, sales negotiation, and digital tools is a field focused on developing commercial skills and digital competencies needed to build and maintain client relationships across multiple channels. Students study sales techniques, client prospecting, negotiation strategies, CRM software, digital marketing, e-commerce, and the use of social media and data analytics for customer engagement. The apprenticeship format ensures students practise these skills in real sales environments — retail, telephone, online, or field sales — over the course of their studies. Digital transformation in sales means this profile is in growing demand across sectors. Graduates typically work as sales representatives, account managers, or customer relations advisors. Instruction is conducted in French.