Bachelor in BTS - Services - Négociation et digitalisation de la Relation Client - en apprentissage

The BTS (Brevet de Technicien Supérieur) in Négociation et digitalisation de la Relation Client, often referred to as NDRC, is a vocational higher education diploma centered on sales negotiation and the digital management of customer relationships. This program is offered en apprentissage, combining classroom study with paid work placements, by Ecole Pratique, an antenna of the CFA Interconsulaire Méditerranée, in Marseille, France. Students in this discipline typically study commercial negotiation techniques, customer relationship management tools and databases, digital marketing, sales strategy, and the legal and financial fundamentals of commercial transactions. Coursework also covers how businesses use digital channels, from websites to social media, to attract, convert, and retain customers. Because the qualification is delivered through apprenticeship, students spend part of their time working within a company's sales or customer relations team, applying negotiation and digital tools directly with real clients and prospects under the supervision of a workplace mentor. Graduates commonly go on to work as sales representatives, account managers, customer relationship coordinators, or digital sales specialists, and the qualification is widely used as an entry point into commercial and retail sectors. Some continue their studies toward a bachelor's-level qualification in sales, marketing, or business management. This program runs for two years, beginning in September, with instruction in French across both the academic and workplace components. Located in Marseille, a major commercial hub in southern France, students benefit from access to a broad range of companies across retail, services, and distribution that take on apprentices in sales roles. Because it is an apprenticeship track, enrollment typically requires securing an employer contract alongside academic admission, making this a practice-focused route into commercial careers.