Bachelor in BTS - Services - Négociation et digitalisation de la Relation Client - en apprentissage

The BTS - Services - Négociation et digitalisation de la Relation Client, en apprentissage (Client Relationship Negotiation and Digitalisation, work-study track) is a two-year higher vocational programme at the Institut Supérieur du Tertiaire, CCI Grenoble, in Grenoble, France. Instruction is in French and the programme begins in September. This Brevet de Technicien Supérieur focuses on commercial negotiation and the digital management of customer relationships. Students learn sales techniques, customer prospecting and portfolio management, negotiation strategy, and how to use digital platforms and customer relationship management (CRM) tools to develop and maintain client bases. Marketing principles, business communication, and data analysis for commercial purposes are also part of the curriculum. The apprentissage format combines classroom learning at the institute with practical experience in a commercial role within a company. The CCI Grenoble partnership ensures that the programme is closely aligned with regional business needs. Grenoble's economy, which spans technology industries, services, and retail, provides a varied environment for students on work-study placements. Graduates are prepared for roles in sales and account management, business development, customer service management, and commercial marketing. Positions in B2B and B2C sales, telemarketing, retail management, and digital commerce are commonly open to BTS holders. Some graduates continue to a bachelor's degree in commerce, marketing, or management to access more senior commercial and leadership roles.