Bachelor in BUT - Techniques de commercialisation

The tuition fee is 178 EUR per year.

The BUT Techniques de commercialisation (University Bachelor of Technology in Sales and Marketing) is a three-year professionally oriented degree that prepares students for operational and strategic roles in commercial functions. Students study market analysis, sales management, digital marketing, consumer behaviour, customer relationship management, commercial negotiation, and business communication. Practical training through internships and applied projects is central to the program, ensuring graduates can contribute effectively to commercial teams from the start of their careers. IUT de Paris – Rives de Seine, affiliated with Université Paris Cité and based in Paris, France, offers this bachelor-level degree over 3 years at a yearly tuition of 178 EUR, taught in French with a September start. Graduates pursue careers as sales representatives, account managers, marketing coordinators, e-commerce officers, and commercial project managers across a wide range of industries.