Bachelor in Marketing Techniques with a Focus on Tourism

This program in Marketing Techniques with a Focus on Tourism is designed for students interested in commercial careers, particularly in tourism and event management. Over three years, students will gain practical skills and knowledge that prepare them for a dynamic job market. Ideal candidates are those who thrive in hands-on learning environments and are eager to engage with real-world challenges.

The curriculum covers essential topics such as sales, marketing, and commercial communication, alongside specialized courses in tourism marketing and product design. Students will participate in mandatory internships, gaining valuable experience through 4 weeks in the first year, 8 weeks in the second, and 14 weeks in the third. This practical approach ensures that graduates are well-equipped to adapt to the evolving demands of the industry.

Graduates can pursue various career paths, including roles such as Marketing Manager, Sales Executive, Event Coordinator, and Tourism Consultant. They will find opportunities in diverse sectors, including hospitality, travel agencies, and corporate event planning. The skills acquired are transferable, allowing graduates to explore various industries and positions.