Bachelor in Digital Marketing & Communications Management (Concentration)

Graduates from this concentration often step into high-growth roles within the advertising, communications, and marketing sectors, where they help organizations navigate the rapidly shifting digital landscape. With thousands of marketing-related job openings projected in British Columbia over the next decade, this programme positions you to excel as a digital strategist, social media manager, or data-driven marketer.

As the first programme of its kind in Western Canada, it offers a distinct, hands-on approach to modern business. You won't just study theory; you will build mock social media campaigns, write for the web, create pages using HTML, and master search engine optimization (SEO). Because the digital world never stands still, our curriculum is intentionally designed to be malleable, ensuring that the tools and strategies you master are those currently in demand by top-tier employers.

Integrated Skill Development

The concentration bridges the gap between traditional business acumen and technical digital literacy. Your journey includes:

• A foundational two-year period establishing core competencies in marketing strategy, buyer behavior, and customer relationship management.
• An advanced final two-year deep dive into specialized technical areas including digital analytics, e-commerce, multimedia web development, and strategic public relations.
• Professional alignment: By completing this concentration, you will have fulfilled the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) industry credential.