Bachelor in Trades Marketing (Concentration)

How can the precision of skilled trades be leveraged to drive strategic business growth? This concentration addresses the practical intersection of technical expertise and managerial marketing, specifically tailored for professionals looking to pivot from the job site to the boardroom. By validating your existing technical mastery, this pathway accelerates your progression toward a Bachelor of Business Administration (BBA) in Marketing.

Designed for Red Seal certified tradespeople, this program recognizes the value of your 4,000 hours of experience, effectively condensing the traditional four-year degree timeline by half. You will transition from hands-on industry experience to high-level strategic planning, focusing on how technical knowledge informs market intelligence, customer relationship management, and promotional strategy.

Customizing Your Professional Transition

The curriculum allows for significant autonomy in your final year, where you will select four upper-level marketing courses tailored to your specific career trajectory. Options include:

• E-commerce and digital marketing strategies
• Professional sales and international market negotiations
• Advanced pricing models for marketers
• Professional service marketing

This concentration not only provides academic credentials but also aligns with the American Marketing Association’s Professional Certified Marketer (PCM) industry standards, bridging the gap between your previous field experience and new executive responsibilities.