Master in Digital Marketing and e-Business

Abertay University in Dundee is a compact, innovative institution with a global reputation for pioneering programs in video games, cyber security, and applied technology. Founded in 1888, Abertay blends strong academic teaching with a distinctly vocational focus, offering a practical curriculum and active industry engagement. Students benefit from studios, labs, and project-based modules that reflect current practice across design, informatics, business, and applied sciences.

With around 4,500 students, Abertay provides a close-knit campus experience and extensive support for international learners, including visa guidance, orientation, and tailored welfare services. The university’s long-standing partnerships with games studios, tech firms, and public sector organisations create opportunities for placements, live projects, and collaborative research. Dundee itself is a creative, affordable city with growing tech and cultural sectors, making it an appealing base for study and part-time work.

Abertay graduates often move into high-impact roles in gaming, cyber security, software development, and data-driven industries thanks to industry-aligned modules and strong employer links. Prospective students should explore specific program content, placement options, and research projects to match their ambitions. For international applicants, early engagement with the admissions and international offices will help clarify entry requirements, English language expectations, and scholarship or funding opportunities.

The Master in Digital Marketing and e-Business at Abertay University is for individuals with a marketing or business background. This Master degree takes one year to complete and covers digital platforms and marketing strategies.

The curriculum includes core modules on contemporary issues in marketing, digital customer insights, and multiplatform advertising. Students engage in real-world projects, applying theoretical knowledge in practical settings. They also learn from a mix of core modules and interactive projects.

Graduates can pursue roles like digital marketing managers, brand executives, and marketing directors. They learn to manage marketing strategies across multiple digital platforms, making them employable in the competitive job market. Other potential job titles include social media managers and e-business consultants.