Master in Digital Marketing And Social Media

Tuition fees are 750 EUR per year.

Graduates of this programme emerge with the strategic acumen required to drive business growth through sophisticated digital marketing and social media ecosystems. Designed for professionals seeking to bridge the gap between technical execution and high-level marketing strategy, this course equips participants to craft customer-centric digital plans that deliver measurable results and exceptional user experiences.

Programme Highlights

• Master the core principles of digital strategy to foster sustainable business development.
• Develop advanced skills in creating strategic marketing plans that prioritize customer insights.
• Enhance brand visibility and organic traffic through targeted content marketing methodologies.
• Leverage social media advertising and engagement tactics to strengthen brand positioning.
• Utilize data-driven insights to analyze campaign performance, ensuring continuous optimization and long-term success.

Delivered in a flexible blended format, this elective is part of the Executive Master in Digital Transformation at Porto Business School, offering a focused, high-impact learning experience for those operating in today's fast-paced digital environment.