Bachelor in Digital Marketing BSc (Hons)

Tuition comes to 17,500 GBP per year.

Programme Overview

The BSc (Hons) Digital Marketing degree focuses on the rapidly evolving landscape of digital interaction between brands and consumers. Designed for aspiring marketers, this course provides a comprehensive blend of academic theory and practical, hands-on experience using current digital technologies and platforms.

Why Choose This Course?

• Accredited by The Chartered Institute of Marketing (CIM), offering potential exemptions towards the CIM Diploma in Professional Marketing.
• Practical emphasis on social media engagement, viral marketing, content management, SEO, and digital analytics.
• Strong links with industry agencies to ensure students gain professional insights and networking opportunities.
• Underpinned by a solid grounding in business, brand management, and marketing strategies in a real-world context.

The University of Derby, established in 1851 and based in Derby, United Kingdom, combines a strong practical focus with supportive student services. With around 19,685 students and a welcoming international community, Derby offers career-oriented programs across business, engineering, health, arts and sciences. The campus is known for close links to local industry, applied research and professional training that help students develop workplace-ready skills.

Programs often feature placements, live client briefs and industry collaborations that give students hands-on experience and networking opportunities. Facilities include modern workshops, simulation suites and enterprise hubs designed to foster innovation and employability. Academic staff typically maintain strong professional connections, ensuring that teaching reflects current practice and employer expectations.

International students benefit from dedicated support including pre-arrival guidance, English language help and career services focused on internships and graduate employment. Derby’s manageable campus size, supportive teaching approach and emphasis on vocational outcomes make it a good fit for students seeking practical training and direct routes into employment. The university’s community-oriented setting supports both academic growth and personal development.