Master in Digital Marketing

Business analytics and digital marketing intersect to answer how organisations convert data into strategic decisions and how customers experience brands online. The programme explores quantitative analysis, statistics, data visualisation and the metrics that drive modern business performance, and graduates learn to operate between data scientists and management.

Students attend live online lectures that are recorded for flexible access, engage in weekly data-driven projects, and develop prototypes through design-thinking workshops. The workload includes around five hours of lectures per week, supplemented by reading, hands-on assignments and collaborative discussions that mirror real-world marketing challenges.

Accredited as a Postgraduate Certificate in Digital Marketing, it also provides pathways to a PG Diploma and an MSc.

Located in Ireland, Atlantic Technological University is a dynamic college that offers many advantages for international students. You will find a supportive community, excellent applied learning, and teaching environments that reflect the real needs of businesses and professions in the region. With a strong focus on innovation, ATU provides opportunities for you to make significant contributions to society.

ATU offers 179 programs, covering many subjects, including engineering, business, and medicine. Specifically, the college focuses on applied learning and research environments that cater to the needs of local industries. You can expect to learn from experienced faculty and engage with different departments, all while improving your English language skills.

In Ireland, you will experience a unique cultural setting with many activities to enjoy. You will be part of a community of 19,000 students, including 4,000 international students, creating a diverse and inclusive environment. The campus provides modern facilities, and the surrounding city offers many benefits, from historic landmarks to modern amenities, making it an ideal location for you to thrive and succeed.