Master in e-Commerce

This 2-semester masters programme, with modules such as 'Analiza danych marketingowych w e-Commerce' and 'Analiza strategiczna w e-Commerce', aims to equip managers of small and medium enterprises with the knowledge and skills to develop and enhance their online sales processes. The programme includes a mix of online and in-person teaching, with around 70% of classes held at the university campus, and is taught by a blend of academic specialists and industry practitioners from firms including Allegro, Groupe SEB, and GS1 Polska.