Bachelor in Esports Marketing Management

Tuition fees for Bachelor in Esports Marketing Management are 17,290 CAD per year.

Seneca Business is widely recognized for bridging the gap between theoretical marketing principles and the fast-paced, high-stakes environment of modern industry. The Esports Marketing Management graduate certificate is tailored for individuals aiming to capture a share of the billion-dollar competitive gaming ecosystem. By focusing on the intersection of brand strategy, sponsorship acquisition, and digital advertising, the programme equips students to navigate the unique challenges of the esports landscape.

Specialized Industry Focus

The curriculum is designed to move beyond general marketing, centering instead on the specific mechanics of the gaming sector. Students analyze business strategies that resonate with digital-native audiences while developing actionable marketing plans for tournaments, talent management, and team branding. With strong industry affiliations—including partners like OverActive Media and Tiidal Gaming—the program ensures that the skills developed are directly applicable to the current market demands.

Beyond the classroom, learners benefit from Seneca’s integrated approach, which includes access to Studio 67, a student-run marketing agency that provides real-world experience working with live clients. This is an ideal path for those seeking to transition into roles such as talent managers, brand coordinators, or marketing consultants within the professional esports circuit.