Master in Entrepreneurial Marketing

For Master in Entrepreneurial Marketing, applications for the Sep 2026 intake are due by Aug 31, 2026, and the tuition fee is 15,936 USD per year.

Delivered under the academic direction of Queen Mary University of London, this module explores the agile and innovative marketing practices essential for navigating the resource-constrained environments of start-ups and SMEs. Unlike traditional marketing curricula that focus on established corporate structures, this programme shifts the lens to entrepreneurial ventures that must often compete globally from their inception with limited time, capital, and dedicated marketing personnel.

Core Focus Areas

Participants delve into the practical realities of building a brand presence in crowded marketplaces. The curriculum emphasises the critical role of relationship marketing, social networks, and innovation-led strategies. You will learn to weigh the distinct market needs of smaller enterprises against large-scale corporate models, developing the strategic foresight to turn limited resources into a sustainable competitive advantage.

Key themes include:

• Strategic market opportunity and competitor analysis.
• Product and service development tailored for new ventures.
• The application of entrepreneurial branding and social marketing.
• Construction of robust operational marketing plans for start-ups.

This module is ideal for aspiring entrepreneurs, small business leaders, and managers who need to master the art of doing more with less, providing a rigorous intellectual framework for identifying, creating, and capturing market value under pressure.

The University of London, founded in 1836 and headquartered in one of the world’s leading capitals, offers a broad and flexible higher-education environment through its federated colleges and institutes. Serving around 170,000 students with some 50,000 international learners, the University of London is notable for its global reach, diverse academic programs and long tradition of research excellence. Its structure lets students choose from a wide range of disciplines while benefiting from the prestige and resources of constituent colleges.

Academics span arts and humanities, social sciences, law, medicine, business and STEM fields across roughly 100 programs, supported by extensive research networks and partnerships. Students can access world-class faculty, libraries and laboratory facilities hosted by individual colleges, while interdisciplinary initiatives enable cross-college collaboration. The university’s scale also provides abundant extracurricular opportunities, professional development services and pathways to internships and research placements.

London’s international setting offers unmatched cultural and career resources: global firms, cultural institutions and start-up ecosystems are within easy reach. International students benefit from tailored support services, language preparation options and strong alumni networks across sectors and countries. Whether seeking rigorous research training or industry-aligned professional degrees, the University of London provides flexible routes, strong employability outcomes and the vibrancy of studying in a global city.