Master in Fundamentos De Marketing

Tuition fees for Master in Fundamentos De Marketing are 450 EUR per year, while the deadline to apply for the Sep 2027 intake is Aug 31, 2027.

In an era defined by rapid technological shifts, volatile consumer behavior, and intense global competition, the ability to generate sustainable value through marketing has become a critical organizational imperative. Many businesses struggle with a 'marketing deficit' that hampers competitiveness and the development of strong brands. This self-paced programme addresses these challenges by grounding participants in the essential mechanics of modern market strategy, moving beyond theory to focus on actionable value creation.

Designed for professionals, managers, and consultants, the course provides a comprehensive toolkit for diagnosing market situations, crafting effective value propositions, and managing the core marketing mix—product, price, distribution, and communication. By bridging the gap between high-level strategy and tactical execution, learners gain the competence to monitor performance metrics and synthesize these elements into robust marketing plans that drive organizational success.

Distinctive Learning Experience

• Flexible Delivery: 15 hours of asynchronous video content available 24/7, allowing for study at your own pace over a 16-week period.
• Practical Application: Integrated short exercises designed to help you apply concepts directly to your specific professional reality.
• Curated Insights: Access to expert-selected readings and real-world case studies to deepen theoretical understanding.
• Certification: Earn a certificate from the Porto Business School upon successful completion of the practical modules.