Heriot-Watt University

Master in MA Marketing

Edinburgh, United Kingdom Taught in English Open to international students

Why students choose this program

  • Taught in English
  • Tuition 25% below the typical master's
  • No application fee

About Master in MA Marketing

The tuition fee is 20,832 USD per year.

Each week you will attend lectures and seminars that introduce core concepts such as branding, consumer behaviour and market research, then apply them in group projects that develop real-world campaigns, data-analytics reports and digital media plans. You will spend time in the campus’s collaborative labs analysing consumer data, using marketing-insight software, and presenting your findings to peers and industry guests. Assessment blends written reports, presentations and a final dissertation that explores a contemporary marketing issue. A distinctive feature of this programme is its Chartered Institute of Marketing (CIM) accreditation, which aligns the curriculum with professional standards and enhances graduate employability. The course also integrates three thematic strands – global, digital and sustainable marketing – and benefits from faculty who bring current research and industry experience to the classroom.

About Heriot-Watt University

Heriot-Watt University in Edinburgh blends a long history with a modern, career-focused education. Founded in 1821, the university is known for strengths in engineering, business, energy and design, and for a practical approach that prepares students for international careers. Its compact student community and global partnerships make Heriot-Watt a welcoming choice for students seeking rigorous study combined with real-world opportunities.

Academically, Heriot-Watt offers industry-relevant programmes, strong research in applied sciences, and collaborative projects with companies across the UK and beyond. Small class sizes and accessible faculty support help students progress quickly, while specialist facilities and labs enable hands-on learning. The university promotes enterprise and placement options, and provides comprehensive student services including academic advising, wellbeing support and language help for non-native English speakers.

Located in Edinburgh, students enjoy a vibrant cultural and professional environment with excellent public transport links to the wider UK. International applicants benefit from clear admissions guidance, support with visas and orientation programmes that ease the transition. For prospective students seeking a respected UK degree with strong industry connections and personal support, Heriot-Watt offers a focused, student-centred experience that balances tradition with innovation.

This program's tuition is 25% below the typical master's in the United Kingdom.

Median tuition for that cohort is 27,163 USD, across 14,968 programs on Global Admissions.

Compare United Kingdom master's programs

English Test Requirement

IELTS 6.0

Master in MA Marketing: Frequently Asked Questions

What are the fees for Master in MA Marketing?
Tuition: USD 20,831.86 per year.
Is Master in MA Marketing available online?
This is an on-campus program at Heriot-Watt University in Edinburgh.

Similar Programs You Can Apply To

Direct application via Global Admissions is not available for this program. Browse similar partner programs below or visit the university's site to apply directly.

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